Source: p. 2
Connotation/Idea:
- 60,000 salaried designers / 74,000 freelancers
- 16,000 individual design businesses
- 90% have fewer than 10 employees
- 15% of these firms are newly created each year
- 1300+ two-year programs teaching graphic design
- 450 four-year programs in 1974 AIGA listing of schools
- Pratt Institute has 700 undergraduate majors
- Graduating 25 students a year = 43,000+ new designers
- 120 programs in architecture
- 50 programs in industrial design
- Professional curriculum controversy
- Shifting professional practices
- Emerging research culture
- Shortfall in challenging literature
- Increasing use of adjunct faculty
- Administrative generation gap
Source: p. 3, 5
Connotation/Idea:
- the role of colleges and universities now engaged in professional education is to develop students with respect to both the discipline and the profession of graphic design
- it takes a very long time to produce a professional designer
- some universities offer professional degrees, but their curriculum is built in a way where important aspects that need to be learned from different perspectives are shoved into single courses and force fed to the students
- the way current curriculum is planned out, students in colleges that offer two year programs are unable to transfer a lot of the credits to university when they move to finish their undergraduate degrees
- colleges and universities need to cooperate and plan out their curriculums together
Source: p. 6
Connotation/Idea:
Over the last two decades:
- Rapid technological change
- Democratization of the means of production
- Extreme highs and lows in the economy
- Public concern for the environment
- Consumer activism
- with the world changing the way it is, design is becoming more and more important in the corporate world
- the graphic design programs adapt to current trends, but because the process is slow, the changes are often very late
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